Inside the $45 BILLION Music Industry Revolution (Kindred's Version)
Taylor Swift isn’t just topping charts — she’s rewriting the rules of the music industry. From her record-breaking Eras Tour to her 26 billion Spotify streams in 2023, she’s proof that superfans and smart strategy are the ultimate power move. But beneath the glittering numbers, the music biz is navi...
Taylor Swift isn’t just topping charts — she’s rewriting the rules of the music industry. From her record-breaking Eras Tour to her 26 billion Spotify streams in 2023, she’s proof that superfans and smart strategy are the ultimate power move. But beneath the glittering numbers, the music biz is navigating its biggest shakeup since the dawn of the streaming era.
The music industry is at a turning point, with global revenues surpassing $28 billion in 2023 and poised to hit $45 billion by 2029. But behind this growth lies a major challenge: How can the industry — from artists, to labels, to fans — adapt to a rapidly evolving landscape?
Join LionTree’s James Lindsay as we unpack the biggest trends shaping the future of music in our latest Kindred Report.
With insights from Mellomanic founder Andy Apple and Jen Co-founder & CEO Shara Senderoff, plus an on-the-street pulse check with Kindred Media’s Laura Clinton, we dive into how superfans are redefining monetization, the rise of generative AI in music creation, and the ever-changing streaming models shaping music discovery in 2024 and beyond.
Don’t miss this look at the forces transforming the soundtrack of our lives 🎵
CHAPTERS:
00:00 - Intro
03:12 - The Superfan Super Boom
03:51 - Mellomanic Interview
10:49 - The Streaming Era
12:09 - Kindred On the Streets
14:46 - AI & the Future of Music
15:55 - Jen Music AI Interview
22:25 - Conclusion
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