Marketing the Power of Sports with MLS Commissioner Don Garber | Listen On Purpose Podcast
Major League Soccer Commissioner Don Garber joins his long-time friends and co-hosts Rachel Kraus and Caryl Stern on the latest episode of the Listen on Purpose Podcast. In this episode of Listen on Purpose — a podcast exploring the essence, architecture, and DNA of purpose across industries — we’re...
Major League Soccer Commissioner Don Garber joins his long-time friends and co-hosts Rachel Kraus and Caryl Stern on the latest episode of the Listen on Purpose Podcast. In this episode of Listen on Purpose — a podcast exploring the essence, architecture, and DNA of purpose across industries — we’re exploring the intersection of purpose and soccer.
Don Garber has played the field over the span of his career. He started out with the National Football League, overseeing the business side of the NFL outside of the US, before working his way up to president of NFL international. From there, he started working for another kind of football - Major League Soccer. Since becoming MLS commissioner in 1999, Don has grown to become the current CEO of Soccer United Marketing and a member of the United States Soccer Federation Board of Directors.
In this episode, we chat with Don through the journey of his career, getting his insights on sports marketing, working with the NFL, quantifying the value of diversity in sports, sponsorships, the World Cup, and what it means to deliver purpose in sports.
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