Over 7 billion red Solo cups are used annually in the U.S., going on to fill landfills for decades after their use. Earth Brands is on a mission to change that — one compostable cup at a time. In this episode of Listen On Purpose, co-hosts Caryl Stern and Rachel Kraus sit down with the co-founders ...

Over 7 billion red Solo cups are used annually in the U.S., going on to fill landfills for decades after their use. Earth Brands is on a mission to change that — one compostable cup at a time. In this episode of Listen On Purpose, co-hosts Caryl Stern and Rachel Kraus sit down with the co-founders behind Earth Brands: Misha Vitels and Peter Frelinghuysen. Misha and Peter share their journey from tennis teammates at Williams College to eco-entrepreneurs committed to making sustainability cool — without sacrificing quality or convenience. During their time at college, the duo witnessed the rampant environmental waste across campus, inspiring them to tackle the issue head-on. In 2021, they launched Earth Cups: 100% biodegradable and compostable cups designed to disrupt the disposable plastic industry. Their scrappy approach and ambitious vision helped them break into the college market, expand into the food services industry, and even land one of their first major investors — Mark Cuban. In this episode, Misha and Peter share how they turned their passion for environmental stewardship into a purposeful, thriving brand, navigating the challenges of sustainable innovation, combating the plastic pollution crisis, and advice for aspiring young entrepreneurs. They also discuss how their competitive spirit from sports helped shape their approach to business and share their Insights on driving a movement toward a more sustainable future. LionTree's managed funds are an investor in Earth Brands. - Follow us to stay up to date on the latest from Kindred Media Twitter: https://twitter.com/KindredCast LinkedIn: https://www.linkedin.com/company/kindredmedia Instagram: https://www.instagram.com/kindredmediahq/ This podcast is for information purposes only. The opinions and views expressed in this material are solely the participant’s personal opinions and do not necessarily reflect the opinions of LionTree or its affiliates. This material should not be copied, distributed, published, or reproduced, in whole or in part, or disclosed by any recipient to any other person without the express written consent of LionTree. The information contained in this material does not constitute a recommendation, offer or solicitation from any LionTree entity to the recipient with respect to the purchase or sale of any security, and LionTree is not providing any financial, economic, legal, investment, accounting, or tax advice through this material or to its recipient. Neither LionTree nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this material and any liability therefore (including in respect of direct, indirect, or consequential loss or damage of any kind whatsoever) is expressly disclaimed. LionTree does not undertake any obligation whatsoever to provide any form of update, amendment, change or correction to any of the information, statements, comments, views, or opinions set forth in this material. Third-party content may be published on LionTree pages in response to this material. Such content is not reviewed by LionTree before it is displayed and LionTree cannot guarantee the accuracy or completeness of such content. The opinions and views expressed by the authors of such third-party content are solely the author’s personal opinions and do not necessarily reflect the opinions of LionTree or its affiliates. LionTree reserves the right to remove, alter or edit any third-party content published on LionTree pages. LionTree expressly disclaims any liability (including in respect of direct, indirect, or consequential loss or damage of any kind whatsoever) arising out of, or in connection with, the access or use of any social media platform or LionTree page. Use of a social media platform or LionTree page is at your own risk. Securities of any investment funds managed by LionTree are privately offered to selected investors only by means of each such fund’s governing documents and related subscription materials. Listeners and viewers should not assume that companies identified in this audio and/or video are representative of all investments made or recommended by LionTree on behalf of each firm’s clients. An investment with LionTree is speculative and involves significant risks including the potential loss of all or a substantial portion of invested capital and the lack of liquidity of an investment. Past performance is not indicative of future results.