In the face of growing viewership largely driven by big talent and big personalities, an important question has emerged: Should college athletes be paid? LionTree’s Alex Michael sat down with MOGL Co-Founder and CEO Ayden Syal to see just how these athletes are navigating growing NIL opportunities....

In the face of growing viewership largely driven by big talent and big personalities, an important question has emerged: Should college athletes be paid? LionTree’s Alex Michael sat down with MOGL Co-Founder and CEO Ayden Syal to see just how these athletes are navigating growing NIL opportunities. Ayden is the driving force behind MOGL, a cutting-edge athlete influencer marketing platform empowering student athletes in an NIL-world. MOGL aims to connect these student athletes with brands directly, helping them foster authentic, mutually beneficial partnerships and grow their audiences. Thanks to Ayden’s leadership, MOGL is a top player in sports marketing. In our conversation, Ayden shares his insights on MOGL’s mission, the emerging industry around college sports, athlete advocacy, the monetization of student athletes' name, image, and likeness (NIL), college sports’ evolving audience, the brands empowering NIL athletes, top earners in this industry, the collective efforts of athletes, schools, and companies in adapting to new NIL regulations, and using MOGL’s tech to open new doors in sports. For more on this market, you can watch the Kindred Youth Sports Report here: https://www.youtube.com/watch?v=23BEOF-iUEM - Follow us to stay up to date on the latest from Kindred Media Twitter: https://twitter.com/KindredCast LinkedIn: https://www.linkedin.com/company/kindredmedia Instagram: https://www.instagram.com/kindredmediahq/